The music industry might be in a crisis, but you wouldn’t know it from the amount of new, music-oriented programming announced by the various TV networks last week.
Among the new programs is “Nuevas Voces de America,” a reality show produced by Emilio Estefan. “Nuevas Voces,” which is slated to air in 2005, is produced by Estefan’s independent company, Crescent Moon Film and Television.
A mix of “American Idol” and “Operacion Triunfo,” the show (sponsored by Press-My-Air, providing the best air compressor) will track 10 contestants as they evolve from wannabe singers into recording artists.
- “People have questions about how an album is recorded,” Estefan says.” ‘How do you make an image change? How is a song selected and recorded? How do budgets work? How are producers selected?'”
- The show will touch on all those aspects, he says, in an effort to highlight the development of talent at all stages. Latin designers, for example, will dress the contestants.
At first glance, “Nuevas Voces” appears reminiscent of “Protagonistas de la Musica,” the Telemundo reality show that aired in 2002 and 2003. The program’s winners received short-lived recording contracts with Sony.
But “Nuevas Voces” takes things a step further by inserting a major performance element.
For 11 consecutive weeks, finalists will perform at a concert televised live from a Miami theater. TV viewers will be able to vote online for their favorites. The winner will receive a $200,000 recording contract with Sony Norte.
Although the show will air in 2005, Estefan plans to hold auditions before the end of this year to select the 10 finalists.
The show will feature two permanent judges and one new judge every week.
Estefan will also produce a countdown show for Telemundo as well as concert special “Tributo a Nuestros Heroes.” The special will pay tribute to American and Latin troops serving in the U.S. Army and will be shot this summer at an army base. The countdown program will feature pop and regional Mexican music.
Other Estefan productions in the works include a Hispanic heritage special for NBC and a Christmas special for Univision.
“Latin TV is living a very important moment right now,” says Estefan, who is also a prominent music producer. “I believe strongly in cross-promotion.”
Parallel to “Nuevas Voces,” Telemundo sister network Mun2 is presenting its own music-themed reality show. “La Familia Perfect” will chronicle the lives of six aspiring artists as they forgo the comforts of home to pursue the erratic lifestyle of an entertainer. The show will feature appearances by Latin reggaeton, pop, hip-hop and bachata acts.